Brush Up on Your Soft Glam: 
learn 3 classy makeup techniques

by Emily J. August 27, 2020
Summer calls for natural, glowing and radiant, yet so many of us get confused thinking about soft glam… Is it a simple day makeup or no makeup makeup and is it still glam enough to be worn at important events?! It’s mind boggling, I get it - yet, this makeup style is a MUST for every aspiring makeup artist out there. Why? Well, a huge part of clients still desire to resemble themselves after makeup or are not used to wearing lot’s of makeup.
The techniques shown below will help you beautify anyone in your chair, while keeping it subtle and creating the illusion of it all being their natural appearance.

So what exactly is it and how to describe it?

Easy! No, it’s not daytime makeup or no makeup makeup - those are different styles entirely by themselves, however it does have a few similarities:

And if it’s still hard to wrap your head around this concept, here’s a little chart that may help you understand it better:

Since we got that out of the way, here are a few color schemes we recommend trying for soft glam on your clients:

And the most important thing to remember - STICK TO PRODUCTS THAT WOULD NOT MESS WITH NATURAL TEXTURES AND APPEARANCES, e.g. avoid glitter, extremely bold deep colors.

Feel ready to go? Good! Cause we are going to go through 3 different soft glam looks: beautiful smokey eye with a pop of color, subtle wing AND monochromatic cut crease. Let’s brush up on our soft side!

Soft Smokey Eye with a POP of Pastel

This look is exquisite! Perfect with a cute pastel dress - light, fresh yet undeniably beautiful, turning your client into a lovely fairy creature. Let’s go over the techniques used here:
To achieve this skin effect - choose a luminous foundation or mix a bit of oil/moisturizer in your current one. Pick bronzer and cream blush for contouring - finish everything off with a bit liquid highlight (not necessary, yet if you pick one, get the product that has small particles that blend into the skin). To put a little extra shine and longevity on - use a setting spray with shimmery bits in it, that will give that extra POP.

The hardest part is the smokey eye - choose one natural color and the other complementing yet contrasting to base. Do the smokey eye going from the outer corner to the inner, yet not all the way and add a pop of color from the inner corner towards the middle. Tint the brows, do the nude lip and you’re ready for that subtle rock’n’roll!

Soft Subtle Wing

Very natural luminous complexion - can be done the same way, mixing moisturiser and oil into foundation. Keep your hands off contouring on this one - try to create the effect you want with blush or bronzer and minimal setting powder, better stick to setting spray. Brows can be done with soap, gel or powder, yet remember - natural is the way to go.

For the eyes - pick the base color and define your crease, fill the moving lid with the base color and draw a subtle wing with eye pencil. Make the eyes pop with additional eyeshadow on the lower lid. Finish off with mascara and define your lips with nude pencil + gloss on top. Freckles are optional, yet does not hurt for the extra touch - pick up your fav freckle product and get on creating!

Brush Up on Your Soft Glam: 
learn 3 classy makeup techniques

by Emily J. August 27, 2020
Summer calls for natural, glowing and radiant, yet so many of us get confused thinking about soft glam… Is it a simple day makeup or no makeup makeup and is it still glam enough to be worn at important events?! It’s mind boggling, I get it - yet, this makeup style is a MUST for every aspiring makeup artist out there. Why? Well, a huge part of clients still desire to resemble themselves after makeup or are not used to wearing lot’s of makeup.
The techniques shown below will help you beautify anyone in your chair, while keeping it subtle and creating the illusion of it all being their natural appearance.

So what exactly is it and how to describe it?

Easy! No, it’s not daytime makeup or no makeup makeup - those are different styles entirely by themselves, however it does have a few similarities:

And if it’s still hard to wrap your head around this concept, here’s a little chart that may help you understand it better:

Since we got that out of the way, here are a few color schemes we recommend trying for soft glam on your clients:

And the most important thing to remember - STICK TO PRODUCTS THAT WOULD NOT MESS WITH NATURAL TEXTURES AND APPEARANCES, e.g. avoid glitter, extremely bold deep colors.

Feel ready to go? Good! Cause we are going to go through 3 different soft glam looks: beautiful smokey eye with a pop of color, subtle wing AND monochromatic cut crease. Let’s brush up on our soft side!

Soft Smokey Eye with a POP of Pastel

This look is exquisite! Perfect with a cute pastel dress - light, fresh yet undeniably beautiful, turning your client into a lovely fairy creature. Let’s go over the techniques used here:
To achieve this skin effect - choose a luminous foundation or mix a bit of oil/moisturizer in your current one. Pick bronzer and cream blush for contouring - finish everything off with a bit liquid highlight (not necessary, yet if you pick one, get the product that has small particles that blend into the skin). To put a little extra shine and longevity on - use a setting spray with shimmery bits in it, that will give that extra POP.

The hardest part is the smokey eye - choose one natural color and the other complementing yet contrasting to base. Do the smokey eye going from the outer corner to the inner, yet not all the way and add a pop of color from the inner corner towards the middle. Tint the brows, do the nude lip and you’re ready for that subtle rock’n’roll!

Soft Subtle Wing

Very natural luminous complexion - can be done the same way, mixing moisturiser and oil into foundation. Keep your hands off contouring on this one - try to create the effect you want with blush or bronzer and minimal setting powder, better stick to setting spray. Brows can be done with soap, gel or powder, yet remember - natural is the way to go.

For the eyes - pick the base color and define your crease, fill the moving lid with the base color and draw a subtle wing with eye pencil. Make the eyes pop with additional eyeshadow on the lower lid. Finish off with mascara and define your lips with nude pencil + gloss on top. Freckles are optional, yet does not hurt for the extra touch - pick up your fav freckle product and get on creating!

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